Incredible colors
Discover our brightest, broadest hues and tints beautifully displayed on a QD-OLED screen powered by the Cognitive Processor XR™.
Unrivalled contrast
Pure blacks reveal extraordinary detail and depth. The Cognitive Processor XR™ maximizes the expressive power of QD-OLED.
Exceptional-sounding screen speaker
Experience the action with a perfectly synchronized soundtrack, just like at the movies.
The best seat in the house. Wherever you are. All the time.
BRAVIA CAM™ optimizes settings according to your position for perfect viewing, even if you're sitting at the end of the sofa.
Gaming session. Become invincible.
Our BRAVIA XR™ TVs render exceptional graphics and sound atmospheres. For total immersion, pair them with a console PlayStation®️5.
More color volume for a wider palette than ever before
With XR Triluminos Max™, enjoy billions of realistic colors and extended nuances, even in bright scenes.
Pure blacks. Absolute brightness. Supreme contrast.
Our brightest OLED TV delivers 200% more brightness than its predecessor, thanks to advanced temperature and light control technologies.
Enhanced content approaching 4K quality
Whatever the content, the XR 4K conversion processor intelligently enhances texture and detail for near-4K quality.
Less noise. Less blur. More sharpness in every frame.
XR Clear Image reduces noise and blur for crisp, sharp images.
Intelligent motion processing for sharp scenes
XR OLED Motion creates and inserts additional frames for smoother, sharper action.
Beautiful colors. From every angle.
The QD-OLED panel maintains constant brightness for consistent colors at any viewing angle.
Less glare. Fewer reflections. That's immersion.
The QD-OLED panel reduces the effects of glare and reflection for clear images, even in dark scenes.
Screen-produced sound that's truly immersive
The screen vibrates for powerful acoustics in phase with the image thanks to Acoustic Surface Audio+™.
All your entertainment converted to 3D surround sound
XR Surround creates virtual 3D surround sound without additional speakers. Compatible with Dolby Atmos® technology.
Clear voices. Precise dialogue.
Voice Zoom 2™ enhances voice clarity by removing ambient elements for distinct dialogue.
Acoustic Center synchronization
Turn your compatible BRAVIA TV and soundbar into a center speaker for total immersion.
Compatible with 360 Spatial Sound Personalizer
Pair our SRS-NS7 portable speaker with the BRAVIA XR™ TV for spatial surround sound.
Easy control of Sony audio
Soundbar settings are automatically displayed in the Quick Setting menu of BRAVIA TVs for quick and easy control.
Automatic HDR adjustment
HDR adjustment optimizes settings during setup of your PS5™ for authentic detail and color.
Automatic picture mode by genre
The TV switches to Game mode with the PS5™ for reduced response time and switches back to standard mode for movies.
One place for all your gaming settings
Easily set your status, settings and game-assist functions for greater comfort and simplicity.
Multiple display shuffles the deck
Enjoy multiple displays for simultaneous gaming and video viewing.
Dolby Vision® for gaming. Supported.
Vibrant colors and realistic contrast for even more immersive gaming with Dolby Vision®.
Everything you want to watch, in one place
Access over 700,000 movies and series grouped by subject and genre according to your interests.
Enjoy a cinema experience and free movies with your BRAVIA™ TV.
With BRAVIA CORE™, get up to 10 movies and high-quality streaming content for 24 months.
Simply use your voice to control your TV with Google
Ask Google to search for movies, apps or music and control the TV with your voice.
Control your connected home with Google
Use your voice to adjust temperature, lighting and check who's ringing the doorbell.
Easy cleaning for a clean TV
Our remote control has a rimless design with recessed buttons and a polyurethane coating for easy cleaning.
Stay connected. Stay calm.
The Quiet Image setting reduces brightness and uses softer colors and contrast for more comfortable viewing.
Proximity Alert
Proximity Alert warns your child if he or she gets too close to the TV.
A convenient way to control your TV
Change channels and adjust volume with simple gestures thanks to gesture control.
Make video calls on a bigger screen
Pair your TV with a BRAVIA CAM™ for widescreen video calls.
All your eco settings in one place
The Eco dashboard brings together all your eco settings for easy modification.
Integrated edges. Slim-frame faceplate.
The near-rimless design focuses on what matters most: the screen.
High-quality, three-position adjustable base, elegant and versatile
The three-position base adapts to your needs: standard position, center position for smaller cabinets, or high position for a sound bar.
Elegant from every angle
The rear cover and grommets conceal cables for a clean, elegant look, even behind the TV.
