Cookie Policy

We (HIFI international S.A., headquartered at 2 Rue Läiteschbaach, L-5324 Contern, Grand Duchy of Luxembourg, VAT number LU 190.388.17) want to inform you about how we use cookies on our website (www.hifi.lu) and how you can manage them.

What are cookies?
A cookie is a small file sent by HIFI international's server and stored on your computer’s hard drive. Only we can read the information saved in these cookies, and only during your visit to our website.

Why do we use cookies?
Our website uses cookies and similar technologies to differentiate your user preferences from those of other visitors. This allows us to offer you a better and more personalized browsing experience and helps us optimize the website.

Due to recent legal changes, all websites targeting users within parts of the European Union are now required to obtain your consent before storing or accessing cookies and similar technologies on your devices. This Cookie Policy provides you with clear and complete information about the cookies we use and their purposes.

Types of cookies

  • Essential cookies
    These cookies are necessary for navigating our website and using its features. Without them, certain sections may not function properly or at all.

  • Functional cookies
    Functional cookies make our website more convenient to use and provide a more personalized browsing experience by remembering your preferences.

  • Third-party cookies
    Our website also includes content from third parties such as media services, social media buttons, or advertisements.

Name Purpose Retention period
Getsitecontrol GetSiteControl Promo widget is a pop-up (lightbox) management service provided by GetWebCraft Limited. 12 months
Google Analytics These cookies collect analytical information about our online customers. 24 months
Google Tag Manager These cookies are used to test and debug Google Tag Manager. After the session
Hotjar This cookie is used to collect analytical information about the online behaviour and interactions of our users. You can opt out of Hotjar at  https://www.hotjar.com/opt-out. 12 months
New Relic Cookies used by New Relic, a company that monitors site performance. After the session
Facebook Connect Single sign-on application that lets you sign in to and interact with our site through your Facebook account without completing basic registration steps on our site. 3 months
Facebook and Instagram Used to manage online advertising and remarketing campaigns and to optimise and track online ads. 24 months
Dynamic Google Remarketing AdWords remarketing is a service for remarketing and behavioural targeting provided by Google Inc. that connects this website’s activity to the AdWords advertising network and the DoubleClick cookie. 24 months
Criteo Used to collect browsing data on our website in order to display personalised advertising. You can opt out of Criteo at  https://www.criteo.com/privacy/ 12 months
Google AdWords Conversion Used to tailor online ads based on previous actions of our online customers. 24 months
Bing Analytics service linking data from the Bing advertising network to actions performed on the website. 24 months
DoubleClick DoubleClick for Publishers Audience Extension is a remarketing and behavioural-targeting service provided by Google Inc. Collecting visitor information enables selected partner advertisers to serve targeted ads to these visitors across the web. 24 months
Adform These cookies let us display tailored ads on third-party sites based on the interest you have shown in our products and services during your visit. They do not collect identifying data; all data is anonymous.  http://www.adform.com/site/privacy-policy/ 48 hours
Awin These cookies let us display tailored ads on third-party sites based on the interest you have shown in our products and services during your visit. They do not collect identifying data; all data is anonymous. 12 months
Daisycon We use Daisycon for performance-based advertising. If partners refer a customer to hifi.lu, they receive compensation. Daisycon stores anonymous data for this purpose and uses affiliate cookies. 48 hours
Selligent (site) We also use Selligent Site, a third-party service hosted in Europe, to personalise certain messages according to user status. Clicks and navigation are recorded anonymously. 12 months
CloudFront Cookies used by our content-delivery-network service to deliver content quickly to our customers. 48 hours

For cookies placed by third parties (including Google Analytics), we recommend that you consult the privacy statements of these third parties on their respective websites. Please note: we have no influence over the content of these statements or the content of cookies from third-party providers, such as Google Analytics cookies.

For any questions or comments regarding the processing of your personal data, you can contact us by email at: privacy@hifi.lu.
Alternatively, you can send a letter to the following postal address:
Attention: HIFI international – Data Protection Officer, 2 Rue Läiteschbaach, L-5324 Contern.

More information about cookies can be found at: http://www.allaboutcookies.org/
More information about online behavioral advertising and online privacy: http://www.youronlinechoices.eu/

Updated on April 25, 2025