To incorporate such enormous photo advancements, it was necessary to play it smart and change the way we look at things.
We developed an entirely new architecture and rotated the objectives 45 degrees to insert our best dual-camera system to date into the case, with the largest sensor we've ever equipped on the wide-angle. We also integrated our optical image stabilization technology with sensor shift. Additionally, we equipped the ultra-wide camera with a faster sensor. The new ultra-wide camera reveals more detail in dark areas, while the new wide-angle camera captures 47% more light for even more beautiful images. With optical image stabilization with sensor shift, the image remains stable even when you move.
Cinematic Quality. On a plate.
In the film industry, there is a technique of shifting the focus from one subject to another to better guide the audience's attention. Now, with the iPhone, you can easily use this narrative technique (called "rack focus") in your videos.
The Cinematic mode automatically changes the depth of field and focus for stunning effects.
Start recording, and the Cinematic mode will focus on your subject while creating a stunning depth-of-field effect around it.
The Cinematic mode even anticipates the entrance of a new element and automatically changes the focus when the time comes. This way, you can effortlessly create videos that look like grand spectacle films.
You can even adjust the depth of field after filming.
Do you want to adjust the focus or blur after the shoot? No problem. The iPhone allows you to do this with just a few taps and swipes, something professional cameras don't allow.
Stunning photos without lifting a finger. Just your index.
The Night mode detects poorly lit scenes and automatically adjusts to give you bright photos with vibrant colors.
The Portrait mode artistically blurs the background to highlight your subject. And with a simple gesture, you have access to six creative lighting effects.
Smart HDR 4 can now detect up to four different people in a scene and refine contrast, lighting, and skin color for each of them, so everyone looks their best.
Deep Fusion activates when the scene is poorly lit. This technology analyzes different exposures pixel by pixel to capture even the smallest details, patterns, and textures.
The ultra-wide camera gives you a wider field of view when you're close to what you're photographing, so you can capture a larger part of the scene without having to step back.
Memories are automatically created from important moments in your photo library. You can add your personal touch to them or add a soundtrack using a piece from your music library.
Finally, a device that sees things the way you do.
So sophisticated that they boost or attenuate colors while maintaining the natural color of the skin. The photographic styles give personality to your photos. And, unlike filters, they apply settings selectively where they're needed, without changing the color of the skin. Choose the Vivid style to create bright and vibrant photos. Intense Contrast for darker shadows and richer colors. Warm or Cold to accentuate golden or blue tones. Get stylish photos.
A front camera that's worth showing off.
The TrueDepth camera has all the features you love on rear-facing cameras:
- Cinematic mode
- Photographic Styles
- Dolby Vision HDR Recording
- Portrait mode
- Night Selfies
- Smart HDR 4
- Deep Fusion
- and more.
You won't even recognize your selfies. The A15 Bionic chip and TrueDepth camera are also behind Face ID, the most secure facial authentication method on a smartphone.
Super color-pixel. XDR
Super Bright
Our OLED screen is 28% brighter - up to 800 nits - giving you optimal visibility even in bright sunlight. And it goes up to 1,200 nits for HDR content. With brilliant whites, deep blacks, and intermediate shades, nothing escapes your view. And yet, this screen is more energy-efficient than ever.
Super Colorful
With a wide range of colors worthy of cinema standards, the iPhone 13 displays exactly the hues you have in mind. And thanks to extraordinary color accuracy, everything on the screen looks incredibly natural.
Super Precise
With its ultra-high pixel density, the Super Retina XDR screen displays your photos, videos, texts, and everything else with impeccable clarity. And since the space reserved for the TrueDepth camera has been reduced, the screen is even bigger. A feast for the eyes too.
When it comes to the A15 Bionic chip, think gifted.
Lightning fast, the A15 Bionic chip delivers all its power to Cinematic mode, Photographic Styles, Live Text, and more. Its Secure Enclave processor protects your personal data, such as Face ID or your contacts. And it's more energy-efficient for greater battery life.
There's 5G, and then there's iPhone 5G.
The world is quickly embracing 5G. From streaming to downloading, everything is much faster. 5G is even fast enough for high-level gaming with multiple players or sharing videos in augmented reality. In Smart Data mode, the iPhone automatically switches to a lower speed as soon as you no longer need extreme speed to save energy.
iOS 15. Stay connected. Without losing the thread.
Chat on FaceTime while sharing movies, music, or any other content on the screen with Shareplay. Avoid getting distracted by filtering notifications that aren't relevant at the moment. And interact with text in images to send emails, make calls, get directions, and more.
Respecting your privacy is not optional.
The iPhone helps you stay in control of your personal information. For example, privacy labels on the App Store allow you to check how each app uses your data. None of these apps can track your activity on other companies' sites and apps without your consent. And this is just the beginning.magic formula.
