Make your own TV*

*A Samsung account is required to use the apps.

The Frame is a stunningly slim TV that you’ll want to watch even when it’s off. More than just a TV – it’s a glare-free canvas that can be endlessly transformed to showcase the things you love in your home, inspiring you to reinvent your everyday space.

*Wires not shown. Customisable bezel sold separately.

Top 4 Features

Matte Display
A glare-free* viewing experience
Modern Frame Design
Designed to look just like a picture frame
QLED 4K Technology
Naturally bright and colourful picture
Art Mode
TV when it’s on, art when it’s off

Experience glare-free picture viewing
Matte Display
Tired of seeing distracting glare on your TV screen? The Frame's ground-breaking Matte Display overcomes this problem as it absorbs reflections - so even in bright light you'll have the best possible viewing experience. It also helps your TV look just like a picture frame, so you can enjoy beautiful artwork on a glare-free canvas*.

*Measured against Unified Glare Rating (UGR), certified as glare-free (reflection, discomfort and disability

Designed to look just like a picture frame
Modern Frame Design
The Frame is a stunningly slim TV that you'll want to watch even when it's off. This elegantly minimal TV with tidy cables even hangs just like a picture frame, near flush to the wall, so it'll blend beautifully with your home.

*Bezel sold separately. Wires not shown.

Style The Frame, your way
Customisable Bezels*
Switch up the colour and style of your Frame TV with customisable bezel frames.* Designed to look just like the edges of a picture frame, it's never been easier to customise The Frame TV to work with your taste, space or simply the artwork on display. It’s quick and easy to swap them whenever you fancy a change – all it takes is a snap to switch things up and refresh your everyday space.

*Customisable bezels each sold separately. For full availability, visit theframebezel.com.

TV when it’s on, Art when it’s off
Art Mode
Instead of turning into a black screen, The Frame transforms into a showcase of beautiful artwork and photography when it's turned off, allowing the TV to become part of your décor. Enjoy your favourite pieces for as long and as often as you like with no screen burn worries – guaranteed**.

*Bezel sold separately. **Participants must register for the 10 year screen burn warranty within 90 days of purchase, T&Cs apply.

Samsung The Frame TVs