Samsung TV QLED 4K The Frame QE43LS03HEUX 43 inches Frame included

Samsung QE43LS03HEUXXN – 43" QLED 4K The Frame TV (2026)

What if your TV became the most beautiful work of art in your home? With The Frame 43", Samsung reinvents television as a true art frame, in a compact size that fits anywhere: living room, bedroom, study or hallway. Thanks to its Modern Frame Design and Slim Fit wall mount, it sits flush against the wall just like a painting. Its magnetic customisable bezels (sold separately) clip on in seconds to match your décor. Its connections are built in, and its installation spacers create room at the back so you can easily plug in a console, soundbar or set-top box. There's no external box to hide: just an elegant, clean wall.

When switched off, The Frame becomes a gallery thanks to Art Mode. The Samsung Art Store gives you access to more than 5,000 masterpieces from renowned artists and institutions. Art Store Streams also offer 30 free artworks, curated by experts and refreshed every month. Your own photos have their place too with My Photo, showcased on the matte canvas. The Brightness Sensor adjusts brightness and colour tone to the ambient light, while the motion sensor turns the screen on when you walk in and off when you leave, saving energy effortlessly. Certified PANTONE Validated ArtfulColor, it renders every canvas with the realism of museum lighting.

But The Frame is also an excellent TV. Its 4K QLED panel delivers vibrant colour volume, with Supreme UHD Dimming and Dual LED for well-controlled contrast. Quantum HDR and HDR10+ bring every scene to life. The matte Glare Free screen eliminates reflections, even in the brightest rooms. The NQ4 AI Gen2 processor optimises every picture with 4K AI Upscaling and Auto HDR Remastering, while Filmmaker Mode respects the director's vision.

For entertainment, ALLM, AI Gaming Optimizer and the Game Bar ensure responsive gameplay. The 20 W 2-channel sound with Dolby Atmos and Object Tracking Sound Lite surrounds you with the action, and Q-Symphony pairs it with a Samsung soundbar. Apple AirPlay and Google Cast also let you stream content from your smartphone in a single tap.

Finally, Vision AI Companion helps you find artworks that suit your taste and answers your questions on screen. With 7 years of Tizen updates and the SolarCell remote, The Frame brings together art, design and technology for years to come.