Apple iPhone 18 Pro & 18 Pro Max

iPhone 18 Pro and iPhone 18 Pro Max: the essentials

Apple launched the iPhone 18 Pro and iPhone 18 Pro Max in September 2026, with in-store availability from 18 September. Both models share the same technology and differ mainly in screen size and battery life.

• Chip: A20 Pro built on a 2 nm process, with a dual 16-core Neural Engine
• Cooling: next-generation vapour chamber in direct contact with the chip
• Camera: 48 MP Fusion main camera with variable aperture, a first on iPhone
• Display: Super Retina XDR with ProMotion up to 120 Hz
• Storage: 256 GB, 512 GB, 1 TB or 2 TB
• Fast charging: around 50% in about 15 minutes with a 60 W adapter

iPhone 18 Pro or iPhone 18 Pro Max: which one should you choose?

Both models share the A20 Pro chip, the 48 MP Fusion main camera with variable aperture and the same storage options, from 256 GB to 2 TB. They differ in screen size, battery life and price.

iPhone 18 Pro

• Display: 6.3 inches
• Price at hifi.lu: from €1,429
• Who is it for? Anyone who wants every Pro innovation in a size that fits comfortably in the hand and pocket

iPhone 18 Pro Max

• Display: 6.9 inches
• Battery life: up to 43 hours of video playback on the version sold in Luxembourg
• Price at hifi.lu: from €1,579
• Who is it for? Anyone who prioritises a large screen and long battery life: Apple says this model delivers the biggest battery-life increase ever on an iPhone

What's new compared with the iPhone 17 Pro?

The 18 Pro generation brings four major upgrades: a variable aperture on the main camera, the A20 Pro chip on a 2 nm process (versus 3 nm for the A19 Pro), up to 40% more sustained performance thanks to the new cooling system, and a more compact Dynamic Island. The Pro Max also gains 6 hours of video playback compared with the iPhone 17 Pro Max.

Buy the iPhone 18 Pro in Luxembourg at hifi.lu

Since 1975, hifi.lu has been helping customers in Luxembourg choose their smartphones. With 10 stores across Luxembourg and nearly 200 employees, you can compare the iPhone 18 Pro and Pro Max hands-on before you decide.

• 1-hour in-store pickup on models in stock
• Free home delivery from €50 anywhere in Luxembourg
• Additional services: HIFI trade-in for your old device, extended warranty and price guarantee.

Also discover the full Apple iPhone range, the iPhone Air and our iPhone cases. 

Frequently asked questions about the iPhone 18 Pro

What is the battery life of the iPhone 18 Pro Max sold in Luxembourg?

Up to 43 hours of video playback. Apple quotes 45 hours for eSIM-only versions, sold in markets such as the United States and Canada, which have a larger internal battery. Luxembourg is not one of these markets.

What is the difference between the iPhone 18 Pro and the iPhone 18 Pro Max?

They share the same A20 Pro chip, the same variable-aperture camera and the same storage options. The Pro Max offers a larger display (6.9" versus 6.3") and longer battery life.

Does the iPhone 18 Pro charge quickly?

Yes, it reaches around 50% in about 15 minutes with a 60 W or higher power adapter that supports Adjustable Voltage Supply.

When was the iPhone 18 Pro released?

Pre-orders opened on 12 September 2026 and both models arrived in stores on 18 September 2026.

Can I get my iPhone 18 Pro quickly in Luxembourg?

Yes, at hifi.lu models in stock are available for in-store pickup within 1 hour. Home delivery is free on orders from €50.