Apple Keynote : iPhone, Watch & Airpods
Discover all the latest from Apple.
Our new Apple products:

Apple iPhone Duo
Introducing the iPhone Duo, the very first foldable iPhone. Once opened, it reveals the largest display ever on an iPhone — 50% larger than the iPhone 18 Pro Max — thanks to its 7.6-inch foldable Super Retina XDR display with a reflection-reducing nano-texture finish. Its Grade 5 titanium frame and hinge cover deliver exceptional durability, backed by Ceramic Shield on the front and back and an IP68 rating.With reimagined iOS 27, iPhone Duo adapts to any situation: landscape mode for seamless multitasking, portrait mode for comfortable browsing, or a "propped up" position for hands-free viewing. On the camera side, its 48MP Fusion dual-camera system adds new features like Smart Take, Duo Preview, and Duo FaceTime, which take advantage of the dual-screen design for more natural shots.Powered by the A20 Pro chip, it features an iPhone-first dual-battery system for all-day battery life: up to 31 hours of video playback on the inner display, and up to 44 hours on the outer display. Fast wired charging gets you to about 50% charge in roughly 20 minutes.

Apple iPhone 18 Pro & 18 Pro Max
Apple unveils its brand-new iPhone 18 Pro, now powered by the powerful A20 Pro chip with a next-generation vapor chamber for cooling. Available in two sizes, 6.3 inches and 6.9 inches for the Pro Max, and in four elegant finishes: Cosmic Orange, Deep Blue, Silver, and Space Black.The new 48MP Fusion Main Camera features a variable aperture for the first time, automatically adjusting brightness and depth of field for stunning photos and videos, even in low light. It's paired with a 48MP Fusion Ultra Wide camera and a Fusion Telephoto camera with up to 8x optical zoom.On battery life, iPhone 18 Pro Max now reaches up to 43 hours of video playback, and charges up to 50% in about 15 minutes with a compatible adapter. All housed in a rugged aluminum unibody design, protected by Ceramic Shield 2 on the front.

Apple Watch Series 12 & Ultra 4
Apple unveils the new Apple Watch Series 12 and Apple Watch Ultra 4, both equipped with an all-new Health Sensing system delivering the most accurate heart rate sensing on a wearable. Heart rate variability (HRV) is now measured every five minutes, with background readings every five seconds — that's 60x more than the previous generation.With the new readiness score, calculated each morning based on your activity, vital signs, and sleep, you know exactly when to push hard and when to ease off. Both models also feature a Sleep Score, notifications for chronic high blood pressure, and the ECG app to monitor for signs of atrial fibrillation.The Series 12 focuses on everyday elegance and versatility, with an aluminum, titanium, or ceramic case featuring Ceramic Shield 2, 60% more crack-resistant than Ion-X glass, and up to 24 hours of battery life. The Ultra 4, meanwhile, targets extreme performance: an aerospace-grade titanium case, a sapphire crystal display certified to MIL-STD-810H, water resistance to 40 meters, and record-breaking battery life of up to 50 hours — or even 45 hours of tracking in Ultra Extended Workout mode, enough for an ultra-trail. It also features built-in satellite communication to stay connected even without cell coverage.
Essential accessories
Why choose HiFi International
- 10 stores across Luxembourg
- Fast Click & Collect: pickup within 1h in-store* or within 24h across the network
- Flexible financing solutions: split payment online with Alma or in-store with Buy Way
- Free delivery from €50 online purchases in Luxembourg
- HiFi trade-in: exchange your old device and enjoy a better price on your new one
- 14 days to return your purchase easily
- Local customer service, responsive and personalized advice from our product experts
- Big Collect: free recycling of your old electronic devices, for responsible shopping
*Subject to in-store stock availability.
Updated on September 10, 2026























































